Marketing and Branding

The Right approach can provide superior results!

When most people think of marketing, they often think of marketing tactics such as advertising, promotional items, brochures, flyers, direct mail, community events, media outreach, and sales. Marketing must be understood not in the old sense of making a sale – ‘selling’ – but in the new sense of satisfying customer needs.

Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice. Business success is not merely a battle of who is the best, but also a battle of perception.

No matter how good you are, your customer’s perception of you is their reality. Successful programs and sound business ideas are developed through tried and true marketing processes. The truth is that marketing and branding are far more than spitting out tactic after tactic.

Creative Development and Graphic Design

Creative and Visual Appeal still has its place!

While global firms can specialize in a wide range of creative services, we utilize our three-tiered approach and service partners to make sure you have effective materials, not just flashy ones. We creatively come up with ways to deliver the message of your brand.

While we start with brand identity, the end products are creative strategies and tactics that will be affective in reaching your business goals.

New Insight Marketing can execute the plan in house, or bring in additional service partners to develop creative for marketing and advertising. In either the case, the process is seamless and the implementation of our creative brings results.

Cross Media and Interactive

A world defined by online video, search, social media and more!

There is so much change occurring with the World Wide Web these days. In fact, even that term is now out of date. The Internet is now mixed with terms like Web 1.0, Web 2.0 and now even Web 3.0.

It’s important you have a partner that knows what it all means and how can you make sense of it so that it benefits your business. New Insight Marketing is your solution.

The most important aspect for you to know is that the internet is changing user’s behavior, especially the way we all receive and share information. Interactive and shareable content is no longer the future — it is the current state of Web evolution.

Corporate Communications

Your message is key!

For many, the communication strategy is the most dreaded aspect of marketing – the time, skill, and patience needed to develop effective copy can be overwhelming and frustrating.  A few words can be the deciding factor of winning customers or losing customers.

New Insight Marketing will ensure your message targets specific goals while truly connecting with your audience.

Communication is one of the most critical elements of developing a relationships.  We have both the education and real-world experience of journalistic writing and public relations. We will ensure your message targets specific goals while truly connecting with your audience.

New Insight Marketing’s offers campaigns using strategy, message and design  with a relationship-based approach.  We work hand in hand with your organization’s executives to serve as your marketing and public relations advisor or simply as extra resources for your existing marketing team.  Our service partner model lets you have ultimate flexibility to gain ultimate results.  At New Insight Marketing, there truly is no job too big or too small. We’re ready to turn your visions into reality.

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